ESMA Product Certification: Navigating Emirates Quality Mark in UAE

Emirates Quality Mark


If you intend to distribute regulated products in the UAE, it is crucial to obtain product certification from the Emirates Authority for Standardization and Metrology (ESMA). ESMA is essential in the UAE because it plays a vital role in ensuring product quality, safety, and conformity in the market. It helps protect consumers from substandard or unsafe products and promotes fair trade practices. However, you must have clarity over what specific types of products certifications are required for you. To make such a decision, you need to have a clear grasp of the regulations of ESMA product certification in the UAE. Certain regulated products must bear the Emirates Quality Mark (EQM) to be legally sold in the UAE.

To understand what an EQM is and which products require it, as well as why EQM is mandatory in the UAE marketplace, it’s best to consult a product registration agent in Dubai. They can provide essential insights. Here, we will cover all aspects of UAE EQM certification, offering detailed information and answers to your basic queries. Keep reading to explore further.


What Is ESMA?

ESMA, which stands for Emirates Authority for Standardisation and Metrology, is a regulatory body in the United Arab Emirates (UAE) responsible for setting and enforcing standards across various industries. It ensures that products, processes, and services comply with specific criteria related to quality, safety, and performance. ESMA’s primary objective is to safeguard the interests of consumers and promote fair trade practices by ensuring that businesses adhere to established standards and regulations.


What Is Emirates Quality Mark (EQM)?

The Emirates Quality Mark (EQM) is a prestigious certification issued by the Emirates Authority for Standardisation and Metrology (ESMA). It is granted to regulated products that successfully demonstrate compliance with the relevant UAE National Standards, regional standards, and international standards. To obtain the EQM, products must also show evidence of being manufactured by a company implementing an effective Quality Management System to ensure continuous compliance.

The EQM serves as tangible proof of approval by the UAE Federal Government through ESMA. It carries significant importance for importers, manufacturers, and distributors, as they must acquire the Emirates Quality Mark (EQM) for specific products before selling them within the UAE. The EQM on the product label assures consumers that the product has met the stringent quality and safety requirements set by ESMA.

Furthermore, the EQM plays a vital role in facilitating the clearance of shipments through Ports or Customs Authorities. Having the Emirates Quality Mark certification (EQM) expedites the customs process by demonstrating compliance with the established standards, thus enhancing the efficiency of trade operations. For businesses seeking EQM certification for their products, it is advisable to consult with product registration agents in Dubai who can provide guidance and support throughout the certification process.

The UAE’s Emirates Quality Mark is a recognized symbol of conformity and quality assurance. It signifies that a product meets the necessary standards and has undergone thorough assessment by ESMA. Acquiring the EQM certification is essential for businesses to gain market access, ensure consumer trust, and streamline customs procedures.


What Products Require Emirates Quality Mark in UAE?

In the United Arab Emirates (UAE), the Emirates Quality Mark (EQM) certification is compulsory for specific product types. If you intend to supply these products, it is imperative to obtain EQM. The following categories of locally manufactured or imported products require EQM certification:

  1. Bottled drinking water: Emirates Quality Mark is mandatory for bottled drinking water products. The EQM ensures that they meet the necessary quality standards and are safe for consumption.
  2. Juices and other beverages: For juices and other beverages, EQM certification is necessary. This certification verifies that these products adhere to the required quality and safety regulations.
  3. Milk and dairy products: Emirates Quality Mark is also required for milk and dairy products. This certification ensures that these products meet the appropriate standards for quality, hygiene, and safety.

In the UAE, the Emirates Quality Mark (EQM) functions as both a mandatory and voluntary certification. While certain products like bottled drinking water, juices, and dairy products require EQM certification for supply, it does not mean that other products outside this mandatory list are prohibited. Opting for voluntary Emirates Quality Mark (EQM) certification can have several advantages.

By displaying the Emirates Quality Mark on your product label, you enhance brand trust and credibility among authorities and consumers alike. The presence of the EQM increases confidence in the quality and safety of your products. Additionally, having the certification can expedite customs clearance processes when shipping goods into the UAE.


Which Papers Required to Get Emirates Quality Mark?

To obtain the Emirates Quality Mark (EQM) certification in the UAE, the following documents/information are typically required:

  1. Valid UAE Trade/Industry License: A copy of a valid UAE Industry/Trade License should be provided to establish the legitimacy of the company applying for the EQM certification.
  2. Declaration of Conformity: A declaration stating the product’s conformity to the relevant standards and regulations should be included. This declaration affirms that the product meets the required quality and safety criteria to get EQM certification.
  3. Test Report: A test report from an accredited laboratory based on the approved standards set by ESMA should be submitted. This report serves as evidence that the product meets the specific requirements outlined in the UAE Scheme and applicable product standards to get EQM certificate.
  4. Product Label: Details of the product labeling, including the placement and format of the EQM on the product, should be provided. This ensures compliance with the labeling requirements specified by ESMA.
  5. Quality Management System (QMS) Documentation: The QMS manual of each factory involved in the production process should be included. This document outlines the quality management procedures and processes to ensure consistent compliance with quality standards.
  6. Quality Plan: A quality plan for each factory should be submitted, describing the quality control measures in place to ensure product conformity. This plan outlines the steps taken to maintain consistent quality throughout the manufacturing process.
  7. Plant Layout: The layout of each factory involved in the production process should be provided. This helps evaluate the manufacturing facilities and assess whether they meet the necessary standards for producing the certified product.
  8. Vicinity Map: A vicinity map indicating the locations of all the factories involved in the production process should be included. This provides an overview of the manufacturing setup and helps in assessing the overall production capabilities.
  9. Other Documents as Needed: Additional documents may be required depending on the specific product and certification process. ESMA or the certification authority will specify these additional documents and should be provided accordingly.

It is important to note that the specific document requirements may vary based on the nature of the product and the certification process. It is advisable to consult with a product registration agent to obtain the most accurate and up-to-date information regarding the required documents for Emirates Quality Mark (EQM) certification in the UAE.


Details Procedure to Get an Emirates Quality Mark

The process of obtaining an Emirates Quality Mark (EQM) involves several steps that importers, manufacturers, and distributors need to follow. It is recommended to seek assistance from product registration agents in Dubai to expedite the process. The general steps to obtain an EQM in the UAE are as follows:

  1. Apply for an Emirates Quality Mark: Begin by submitting an application for EQM certification, providing all the necessary details and documentation required for the specific product.
  2. Documents Review: The submitted documents will undergo a thorough review by the relevant authorities to ensure compliance with the EQM requirements and standards.
  3. Factory Assessment: If the initial document review is successful, a factory assessment may be conducted to evaluate the manufacturing processes, quality control measures, and overall compliance with the set standards.
  4. Payment of Fees and Assessment Scheduling: Once the product is deemed to meet the requirements, clients will be notified to pay the applicable fees and schedule the assessment to obtain EQM certification.
  5. Obtain EQM Certificate: Upon successful completion of the assessment and fulfillment of all necessary requirements, the EQM will be issued, confirming the product’s compliance with the designated standards.
  6. Pay the License Fees of Emirates Quality Mark: Payment of the required license fees is necessary to obtain the official EQM certification.
  7. Registration on the ESMA Website: Register the product and associated details on the Emirates Authority for Standardization and Metrology (ESMA) website, ensuring proper documentation and record-keeping.
  8. Upload the Required Documents: Provide the required documents, such as the EQM certificate and other relevant information, through the ESMA website to complete the registration process.

Please note that the specific process may vary depending on the product category and requirements set by ESMA. It is important to consult with product registration agents or ESMA for the most accurate and up-to-date information regarding the EQM certification process in the UAE.


Benefits of ESMA Product Certification:

Advantages for Businesses:

  1. Enhanced Market Reputation: Obtaining the Emirates Quality Mark (EQM) elevates a business’s reputation by demonstrating its commitment to quality and compliance with UAE standards.
  2. Competitive Edge: EQM certification provides a competitive advantage, distinguishing certified products from non-certified ones in the market.
  3. Increased Market Access: The EQM facilitates market entry, allowing businesses to reach a wider customer base and explore new opportunities.
  4. Compliance Assurance: ESMA certification ensures that products meet relevant UAE National Standards, instilling confidence in businesses and customers alike.


Enhanced Consumer Trust:

  1. Credibility and Reliability: ESMA certification builds consumer trust, assuring them of product quality, safety, and conformity to standards.
  2. Quality Assurance: The EQM signifies that certified products have undergone rigorous testing and comply with established benchmarks, instilling confidence in consumers.
  3. Consumer Protection: The EQM serves as a guarantee that certified products meet stringent safety and quality requirements, protecting consumers from substandard goods.

Facilitated Customs Clearance and Market Access:

  1. Streamlined Import/Export Process: The EQM simplifies customs procedures, expediting clearance and reducing potential delays at ports of entry.
  2. Market Recognition: With the EQM, products are readily recognized and accepted in the UAE market, minimizing barriers to trade.
  3. Regulatory Compliance: ESMA certification ensures compliance with local regulations, easing the process of entering and operating in the UAE market.

By obtaining ESMA product certification, businesses gain the advantages of improved reputation, consumer trust, easy customs clearance, and expanded market access. The Emirates Quality Mark serves as a symbol of quality, reliability, and compliance, benefiting both businesses and consumers in the UAE market.


Challenges May Arise During the ESMA Product Certification Process

Businesses pursuing ESMA product certification may encounter common challenges such as complex requirements, resource allocation, and technical compliance. To overcome these challenges, seeking expert guidance, careful planning, efficient documentation management, and effective collaboration and communication are essential. It is important to consider the cost implications and timeframes associated with ESMA certification, including financial considerations and varying duration based on product complexity. By understanding these challenges and considerations, businesses can navigate the certification process more effectively and increase their chances of successful certification.


How Can We Help You?

By choosing The Infinite Service LLC as your registration agent, you can confidently embark on the EQM certification path. The Infinite Service LLC is your trusted partner in the registration process. Our experienced team of professionals specializes in guiding and supporting owners through the entire certification journey. We simplify the process by handling all the necessary paperwork, document reviews, and coordination with regulatory authorities.

Our dedicated professionals will guide you every step of the way, providing expert advice and recommendations. Gain a competitive edge in the UAE market by demonstrating your commitment to quality excellence through the Emirates Quality Mark certification. Contact us today and let us support you in achieving your certification goals.

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